5 Marketing Goals to Set in 2016

marketing goalsWell, 2016 is finally upon us, and that dreaded first Monday has come and gone.

Now the real work starts.

It’s time to break out of that holiday haze and start making something happen – or at least start planning for it!

Do you know where your marketing will take you in 2016? Are you still in the planning stages, unsure of which direction to go? Start by setting these 5 major marketing goals, and you’ll be well on your way to a rock-solid strategy for the year.

1. Reach a new niche.

The best way to get more sales and more customers in the New Year? Reach a new audience. Better yet – reach a new niche. Niches are specialized subsets of audiences, with unique needs, interests and preferences. If you can market your services and products to a new niche, you could be in for a whirlwind of business – especially if it’s a particularly hot market in 2016. For example: Let’s say you own a bicycle shop. Up to now, you’ve simply been marketing to kids, families and serious cyclists. In 2016, you could branch out and market your shop to an entirely new niche – maybe bicycle commuters or cyclists concerned about the environment. You could offer bikes with built-in road safety devices, storage areas and more. Simply research what that niche needs – what hurdles they face – and find a way to help them with your products.

2. Get people talking.

In a world where social media mentions play a huge role in your website’s performance – not to mention your entire online reputation – inspiring conversation about your brand is a huge deal. If you’re not already, get on a handful of social media platforms, and start interacting with your customers one-on-one. Answer their questions, offer them helpful info and guidance, and join in industry talk about your products, services and other related news. The more your name is out there on the web, the better.

3. Measure everything.

Don’t just shoot arrows into the dark this year. With every marketing effort you plan, also make a subsequent plan to measure it, analyze it and tweak it. This is the only way to create truly effective content. Putting a post on Facebook? Make sure you check back in a week or two to see how it performed. Starting a PPC campaign? Run a report every month to see how your keywords are measuring up. By doing this, you’ll be able to see what’s working, what’s not and what needs to change. Eventually, you’ll hone in on an A-plus method that works from start to finish.

4. Get to know your customers better.

You may have done a customer survey 5 years ago, but you can bet those results are outdated. Your customers have changed (and so have their lives), and they have different needs, wants and desires now. Make it a point to check in with your customers and get to know them a little better – and do it early in the year too. Your customer insights should guide your entire marketing strategy – where you advertise, what social media platforms you use, what ad copy you write, and more.

5. Work smarter.

You can work yourself into the ground, but that’s not going to do anyone any good. Sure, you might get a few more customers out of it, but in the end, it’s not a smart – or efficient – way to work by any means. Your best bet is to find a way to work smarter in 2016 – to automate your processes, streamline your efforts and get the most bang for your buck in every way possible. This opens up resources for additional marketing efforts, and it keeps you and your team fresh and motivated – not overworked and overwhelmed.

Need help planning your marketing strategy for 2016? Haley Brand Intelligence is here to help. Contact us today, and we’ll guide you to success in the New Year.

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