Social media isn’t just for marketing. Sure, you can talk about your latest sales, product releases and company news on it, but the real power of social runs much deeper than that: It tells your brand’s story.
Storytelling plays a huge role in branding. It’s what hooks people – what entices them and makes them feel like a real, meaningful part of your movement.
Though your website plays a small role in your brand’s storytelling, it’s also mostly static, simply telling how your company started, what it stands for and what you do. While that’s a great start, it’s also a one-time deal. Meaning once people visit the site, they’ve learned all they can about your story. They don’t get to hear that story continue and grow as time goes on.
That’s where social media comes in. With social media, your brand can keep telling its story over and over again – every day, in different ways, with different pictures, quotes and behind-the-scenes looks.
And best of all? Social media keeps evolving. So while using traditional platforms like Facebook and Twitter are certainly options, there’s always something new around the bend, offering you a unique opportunity to share your story with the people who care most.
Want to tell your brand’s story via social? Here are some on-trend platforms that can help:
In the beginning, Snapchat was simply a way to send quick pics of your life to friends, family and loved ones. Now, businesses across the world are using it to stay in touch with customers, share their day-to-day activities, and give behind-the-scenes looks that make them feel like a true part of the brand. Some businesses, like magazines and news organizations, create “Discover” channels, which include professionally prepared stories with graphics, written content, video and more. Others simply use the platform like any individual would – snapping pictures of products as they hit the shelves, customers in the stores, presentations, or even sharing news and updates via selfie-style videos. Either way is powerful and effective when used regularly.
Live streaming really hit the ground running in 2015, and Periscope played a big role. With Periscope, you can share live video with your customers as it’s happening – include them in a big company announcement, take them on a tour of your building, or let them experience your holiday party alongside you. It’s an amazing way to make customers feel like they’re right there – taking part in everything your brand does.
With Blab, brand storytelling gets interactive. This unique social tool lets you include up to four faces via video – maybe your CEO and other executives, your customer service team, or just your marketing and PR people. Then, customers can log in and check out your video, asking your presenters questions, commenting and interacting with your brand as the stream is live. Give them answers, talk to them directly and get them involved in real time, right there on the screen.
Though SlideShare isn’t as interactive as the other platforms I’ve mentioned, it’s an amazing way to tell your story in a different, more long-lasting medium. With SlideShare, you can take existing blog posts (a huge part of your brand’s story) or any other content you may have and translate it into a visual, scrollable slide show. This can be embedded, downloaded, printed and saved, and customers can come back to it time and time again. Include graphs and imagery, link out to other brand collateral that’s important, and just tell your story as thoroughly and accurately as possible.
You likely haven’t heard of Hyper yet, and that’s because it’s just now taking off. Like Instagram, Hyper is a photo sharing app – but it’s much stronger at connecting users with interesting content than its predecessor. Hashtags and geotags play a big role in Hyper, helping users find photos and content they’ll like or that’s in their geographic area. The app also includes a voting system that lets users weigh in on the content posted. From a brand perspective, this can be a great way to do market research, get feedback on new products or branding efforts, or just gauge general interest.
Keep your brand’s story fresh and fun by using the latest social media platforms to your advantage. Need help using these sites and apps? Want to make sure your branding’s on point? Contact the branding and marketing experts at Haley Brand Intelligence today.