Author Archives: Gayle Haley
Brand News
Your social media customer should be at the heart of everything you do as a brand marketer. The report The 7 Whiteboard Sessions Every Social Media Strategist Needs to Have in 2012 by Spredfast highlights the biggest areas for opportunity … Continue reading
Customer experience – it isn’t just for B2C companies anymore.
This article by Jennifer Barron, Jesse Purewal and Nancy Lu in January’s Marketing Daily discusses the bottom-line benefits traditional B2B companies like GE, Caterpillar and UPS have enjoyed by focusing on the customer experience. Key take-away: The attributes that drive … Continue reading
Out-Branding (Emirates)
We talked in the last newsletter about how marketers will be focusing on building an authentic voice in 2012. Emirates® is doing an exciting job of telling its imaginative story worldwide through its Hello TomorrowSM marketing campaign. Hello Tomorrow tells … Continue reading
Posted in Brand strategy & positioning
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Brand Intelligence
Next year B2B marketers will see a lot of activity around branding and building an authentic “voice” for the brand – particularly online. These trends not only impact the look and feel of a brand, but also what it stands … Continue reading
Out-Branding
When it comes to digital marketing, Bell Helicopter really gets it. Their Your Mission campaign is one of the best I’ve seen for tying in digital communications, branding, web presence and a brand message that works. Each new piece of … Continue reading
Perspective: Here’s the Skinny
http://www.adweek.com/news/advertising-branding/perspective-heres-skinny-136873 The “VeriThin” elegant watch makes a comeback!
Here’s How People Look at Your Facebook Profile – Literally
Here’s How People Look at Your Facebook Profile – Literally There are great tips in the article regarding what people scan when reading your Facebook profile.
Guardian Mortgage Company, Inc.
Guardian Mortgage Company, Inc. is unique. It is large enough to provide the innovative, leadership services that are needed and yet small enough to give individual attention to each customer.
Haley Brand Intelligence recommends strategy + business
I like this article as it discusses how brands such as Coke “think global” and act local”. Visit this page to get more information.
Haley Brand Intelligence Launches New Website
Welcome to the new Haley Brand Intelligence website. Our goal for the site is to present you with samples of our ideas, thinking and work so you can see how we outthink, outmaneuver, and outperform on behalf of our clients’ … Continue reading
Posted in Haley Brand Intelligence
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