How to Traverse Today’s Changing Marketing Landscape

marketing

Marketing tactics are more diverse than ever. Hyper-targeted and interactive, nearly every method connects directly with the consumers, allowing them to be just one step away from a purchase.

Unlike the days of yore, marketers no longer have a clearly defined role. They don’t just simply create an ad, post it in some predetermined space and wait for consumers to inevitably see it. They have to work for it. They have to seek out customers. They have to find the target buyers and reach them directly.

This can make marketing anything incredibly difficult – whether you sell shoes, software or some sort of service. Fortunately, there are a few things you can do to ease the pain.

Are you trying to traverse today’s unsteady marketing landscape? Not sure what to pour your money into? Here’s what to do:

  • Power up with data. Learn as much as you can about your customers – their buying habits, their interests and finances, and more. Use this data to segment your efforts into the most granular level you can. You want to deliver a message that is targeted as much as possible, so you really speak to each customer’s individual needs and wants.
  • Forget keeping your marketing department in silos. Your web team shouldn’t be working separately from your print folks or your cold-calling sales reps. Integrate all your marketing efforts and interweave your digital and physical strategies. They should work together and play off each other, not operate in isolation.
  • Test and learn. No matter how much research you do, sometimes marketing efforts just don’t work – or they don’t work as well as you’d hoped. Set up A/B test versions of all your campaigns, so you can more easily spot what works and what doesn’t. Keep tweaking until you find a strategy that really resonates with your target audience.
  • Get creative with content. Not all marketing has to be done with ad dollars. Use content to attract new customers and sell more products. Social media offers a great platform for this, as does a blog. Developing relationships with journalists and media members can also help.

Are you finding today’s marketing options just a little overwhelming? Don’t throw your money blindly at every new strategy that’s out there. Let Haley Brand’s marketing experts help you determine the absolute best path to success for your business. Contact us today to get started.

 

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