How to Win Loyalty for Your Brand

brand advocates

In the branding world, there’s nothing better than a loyal customer.

Loyal customers are the ones who will buy from you time and time again, year after year, resulting in hundreds, thousands or maybe even millions of dollars in sales.

They’re also the people who will refer you to other customers – their friends, family members, colleagues and loved ones who will buy your products, use your services and put money in your pocketbook.

Sure, getting a one-time sale will fill the coffers temporarily. But long-term success? That only comes from loyal, passionate, repeat customers who keep coming back for more.

So how do you go about getting those types of customers? And what can you do to keep them? Here are 5 tips that can help you win customer loyalty for your brand:

  1. Single them out. You never want a customer to feel like just another number, so do anything you can to personalize the buying experience and really make every customer feel special. This can be as simple as sending them a thank-you note after a purchase has been made or following up to make sure they’re happy with the product once it’s been shipped out. You can even tag them on social media and call them out directly! Whatever you do, just makes sure they feel valued and appreciated.
  2. Offer a guarantee. There’s no better way to say “I have great products” than to offer a guarantee or warranty on them. Guarantees show you stand behind your offerings, and that should something go awry, you’re 100 percent willing to fix the issue and make sure the customer is happy. In a world where many purchases are done online with no interactions from salespeople or customer service reps, guarantees can go a long way in earning customer confidence and trust.
  3. Keep them engaged. Even after a sale has been completed, make an effort to keep every customer engaged in some form or fashion. Maybe it’s sending them a weekly email or alerting them of upcoming sales, or maybe it’s posting to social media with a funny meme, joke or unique use for your products. There are many ways to do this, but the fact of the matter is: If you don’t keep them engaged, they’ll forget about you. Do what you can to stay top-of-mind.
  4. Consider a rewards program. To really encourage long-term relationships, consider offering your customers rewards or points for each purchase they make with you. These points can get them closer to freebies, discounts or other bonuses at your store, or they can even give them cash back or gift cards. The main point is they encourage repeat purchases in the long term.
  5. Solicit feedback. Always give your customers a chance to provide feedback after a purchase, and make sure you really study that feedback once you get it. If something went wrong in the purchasing process, reach out and make it right with the customer. Then, use those errors to fix your process and prevent similar problems from occurring in the future.

Are your customers one-time buyers or are they in it for the long haul? If you’re not sure, start implementing these tactics and watch the difference it makes in your bottom line. Need more help making your brand a success? Contact Haley Brand Intelligence today.

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