Branding is no longer just the logo and colors you slap on your products or hang from the walls of your trade show booth. While these physical pieces of branding are still very important, they only account for a very small portion of your overall branding strategy.
The bulk of your branding? In today’s world, that’s found online.
It’s your website, your social media accounts and your email campaigns. It’s everything your customers see when they search you on Google or research your products on the web.
So take a minute to look at your online presence. Is it branded properly? What is it saying to your potential customers? Is it selling them on your company or making them run for the hills?
Go through this checklist and make sure your online branding is up to snuff – before it’s too late:
- A well-designed, easy-to-navigate website. Your website is going to be your first touchpoint with customers, so make it one to impress. Your site should be sleek, professionally designed and, most importantly, easy to use and navigate. Confusing menus or overly complicated designs are just going to turn users off, so keep it simple and beautiful at every turn.
- A well-honed voice. Just like your customer service reps have a voice on the phone, your brand needs to have a voice on the web. It should show off your personality and values as a company, and it should carry over through everything you do – your website, your social posts, your email newsletters and more.
- Matching social media accounts. On the web, your brand needs to have consistency so your Twitter, LinkedIn, Facebook and any other social accounts fall right in line with your website. They should share the same logo, have similar design schemes, and the same voice.
- Online customer service. The service you deliver is a big part of your branding too. It’s what makes people feel a kinship with your brand – what keeps them coming back for more time and time again. So don’t slap a phone number on your website and call it a day. Invest in online chat functionality, install web contact forms, and make getting in touch with your team a breeze. Don’t forget to also have the right staff in place to manage those contact funnels. You don’t want long queues or angry customers.
- Good calls to action. What’s the point of pulling in customers online if they’re not converting in some way? Make sure you have a call to action on every point of contact with a customer on the web – a product to buy, an ebook to download or at the very least a contact form to fill out. The more you interact with a customer, the more chances you have to impress them and draw them in for more business.
Want more help with your online branding? Contact the branding experts at Haley Brand Intelligence today. We’re here to help.