Branding isn’t just an external effort. In fact, good branding actually starts on the inside – with your employees.
You see, if your team isn’t fully onboard with your branding, understanding and believing in it fully, then it’s never going to be effective, no matter how many marketing and advertising dollars you pour into it.
Your employees come up with your marketing strategies, they interface with your customers, they sell your products and they update your website and social media. If they don’t understand your branding ... Read More