Bell/Agusta Aerospace Company


  • Brand strategy & positioning
  • Naming & verbal branding
  • Identity & design
  • Digital & social media

New Missions. New Helicopters.

Bell Agusta Aerospace, a joint venture between two international aviation titans, selected Haley Brand to launch its newly designed AB139 helicopter to the U.S. Military and U.S. Coast Guard. Known for its strength in aviation marketing, Haley Brand was a natural choice to assist in the creation of an integrated ad campaign targeted toward the U.S. Homeland Defense Department. The result was a campaign that illustrated the broad capabilities and power this new aircraft would provide in keeping America safe. 

“Haley Brand provided an excellent proposal for promoting the company image and new brand while attracting follow-up action by those who engaged the various media.” Director of Sales and Marketing, Bell/Agusta