International Communications Group
- Brand strategy & positioning
- Naming & verbal branding
- Identity & design
- Digital & social media
- Brand public relations
Innovative Communications. Superior Technology.
International Communications Group, Inc. (ICG), of Newport News, VA, provides satellite-based global and data communications services to both in-flight and cabin areas to business aviation, military, air transport and aftermarket jets. While its customers appreciated ICG, the company was not known outside of its aftermarket strength and wanted to increase brand recognition and sales. ICG’s investment into its brand led to increased name recognition and sales in both business and commercial aviation.
"We thought we knew what to say to maintain our market share. It’s what we didn’t know that doubled it. Haley helped us discover our most valuable assets and market them effectively. The results have been beyond our expectations." Marketing Manager