Good branding doesn’t just help increase leads and bring in new customers. In fact, it’s actually best at improving the loyalty of existing customers who already know about your brand, have bought from you and have used your services.
Now I know that doesn’t sound as exciting … the same old customers? Don’t you want new ones to improve your profits?
Actually, there’s a lot more money to be gained from a passionate, loyal following than just a bunch of newbies. For one, they’ll buy from you again and again – that means no advertising costs, no sales pitches, and no added expenses. Just regular income from them month after month or year after year.
They’ll also become your biggest brand ambassadors. Without any payment, they’ll start shouting your name from the rooftops, getting their friends and colleagues to love your brand too. You can’t get much better than that!
So how do you make this happen? How do you increase loyalty with existing customers simply through your branding? Here are a few simple ways:
- Give them an experience. Your customers should experience more than just an exchange of money and goods. Make their experience memorable. Make it easy, fun, helpful, valuable and anything else you can. Get everyone from your sales team to your customer service specialists on board, and create a consistent level of care and service that customers can learn to love and rely on.
- Make a human connection. Sure the web makes everything easier, but there’s something to be said for human connection, too, and don’t forget that. Whenever possible, add personal touches to your customer experience to make buyers feel more at home. Reach out with a personalized thank-you email, call them up and make sure their purchase is up to par, or check in a month later to see if there’s anything you can help with.
- Get to know your customers. Take time to find out what your customers like and don’t like, need and don’t need. Then use that information to tailor your brand exactly to them. Add them to an email list specifically aimed at buyers in a certain sphere or positions in a company. Direct them to landing pages that address the unique challenges they’re going through. Use their first name when they call for customer service or email your team for help. Make them feel like a part of your branding – not a victim of it.
What has your branding done for you? If it’s not encouraging repeat business or turning customers into outright brand ambassadors, you’re doing something wrong. Contact the branding experts at Haley Brand Intelligence today to learn more.